Selected Work, Projects & Other Stuff
I'm drawn to projects that resist easy categorization. Whether it's AI-driven installations, interactive brand experiences, or cultural activations, I focus on how things feel as much as how they function—the emotional weight of an interaction, the visual rhythm of an interface, the cultural context that makes something resonate.
FLÂNEUR & Awakenings • Interactive LED Brand Activation (2025)
❧ Cross-Team Production Coordination ❧ Venue Logistics & Spatial Planning ❧ Digital-Physical Integration ❧ WebGL Development Oversight ❧ Interactive Installation Management
❧ Cross-Team Production Coordination ❧ Venue Logistics & Spatial Planning ❧ Digital-Physical Integration ❧ WebGL Development Oversight ❧ Interactive Installation Management
An interactive brand activation with Baast Studio for Flâneur at Awakenings ADE festival, combining motion-tracking technology, mesmerising LED visuals, and responsive digital experiences to create an immersive brand touchpoint for an electronic music festival crowd.
Role
Supporting Baast Studio as Producer, I coordinated the installation of an interactive LED installation across an intensive timeline, ensuring Baast’s motion-tracking technology integrated seamlessly with a WebGL experience and later on custom visuals, as well as the Awakenings ADE festival operations and FLÂNEUR brand requirements.
The production involved managing creative-technical feedback loops between Baast Studio's development team and Flâneur, while coordinating hardware deployment with the venue logistics. I established milestone gates that supported their iterative development approach while ensuring festival-ready reliability through rigorous testing protocols for night-time and festival environment tracking conditions.
This included coordinating site visits for spatial assessment, establishing installation timelines that minimized venue disruption, and building contingency plans that protected both technical reputation and operational stability across four consecutive nights of high-traffic festival deployment.
GlassCourt OS • The future of Sports Technology (2025)
❧ Interactive LED Sports Technology ❧ Hardware-Software Integration ❧ Distributed Team Coordination ❧ AI Tracking Implementation ❧ Event Production
❧ Interactive LED Sports Technology ❧ Hardware-Software Integration ❧ Distributed Team Coordination ❧ AI Tracking Implementation ❧ Event Production
Building production infrastructure for a next-generation sports technology scale-up.
Role
Working with GlassCourt OS as a Producer, I established production foundations during a critical growth phase, managing real-time technical deployments for professional interactive LED sports facilities where hardware, software, and live performance create next-generation fan and athlete experiences.
The technical scope involved orchestrating multiple integrated systems: custom Unity applications, NDI video streaming, media servers, real-time player tracking, and content management platforms. I established project management systems, cross-team communication protocols, and coordinated international deployment logistics across multiple events and venues while managing the operational demands of simultaneous installations.
Loro Piana & Harrods • Workshop of Wonders (2024)
❧ 360º Campaign Management ❧ Spatial Experience Planning ❧ Digital-Physical Integration ❧ WebGL Project Oversight ❧ Interactive Installations
❧ 360º Campaign Management ❧ Spatial Experience Planning ❧ Digital-Physical Integration ❧ WebGL Project Oversight ❧ Interactive Installations
An immersive holiday takeover celebrating Loro Piana’s 100th anniversary, blending physical installation, digital storytelling, and interactive retail at Harrods.
Role
I led production on two core pieces of the Loro Piana x Harrods Workshop of Wonders experience: an interactive photo booth installation and the Festive Quest website. My job was keeping creative ambition and technical reality in conversation - coordinating teams, managing timelines and budgets, and making sure what we built actually worked when people interacted with it.
For the photo booth, I managed everything from user flow design to tech integration to supplier coordination and to making sure it didn't break when hundreds of people started using it. For the website, I worked with strategists, designers and developers to create both a teaser page and the in-store treasure hunt, ensuring the experience felt cohesive whether someone encountered it online or wandering through the space.
The challenge was maintaining creative vision while hitting campaign deadlines and user experience expectations; basically making sure the magic worked reliably in the busiest period of the year.
Recognition
★FWA of the Day ★Awwwards Honors ★CSS Design Awards: Best Innovation ★CSS Design Awards: Best UI ★ CSS Design Awards: Best UX
Netflix • The Price of Morals Microsite (2023)
❧ Campaign Website Production ❧ Interactive Content Development ❧ Cross-Team Coordination ❧ Motion-Integrated UX ❧ Data-Driven Storytelling
❧ Campaign Website Production ❧ Interactive Content Development ❧ Cross-Team Coordination ❧ Motion-Integrated UX ❧ Data-Driven Storytelling
An award-winning campaign to launch Squid Game: The Challenge.
Role
As a Producer at Your Majesty, my contribution on this project involved overseeing the end-to-end production of the interactive microsite for The Price of Morals campaign. I coordinated timelines, aligned with creative and development teams, and managed delivery across design, animation, and front-end implementation. Working closely with BBH NYC, I helped ensure the experience launched smoothly and captured the tone, pacing, and visual identity of the wider campaign.
Recognition
★2024 Webby Winner: Advertising, Media & PR: Best Use of Data Driven Media
★ Bronze, Clio Awards 2024
Armada Music • AI Video Campaign (2022)
❧ Workshop Production ❧ Generative AI Facilitation ❧ Client Education & Enablement ❧ AI Tool Testing & Iteration ❧ Concept-to-Asset Pipeline ❧ Production Strategy
❧ Workshop Production ❧ Generative AI Facilitation ❧ Client Education & Enablement ❧ AI Tool Testing & Iteration ❧ Concept-to-Asset Pipeline ❧ Production Strategy
Workshop production and consultancy to make one of the world’s first AI-generated video campaigns.
Role
At Your Majesty, I managed the production of a two-day creative workshop with Armada Music focused on generative AI. I oversaw logistics, shaped the structure alongside creative and technical leads, and coordinated the team’s experimentation with generative AI tools. Post-workshop, I facilitated the rollout of assets and ensured smooth collaboration across creative and client teams, supporting the successful delivery of the world’s first AI-generated music campaign.
Confidential Communications Company (2024)
With MONOGRID. Led video production for a major telecommunications provider's internal communications campaign. Managed technical execution resulting in a showcase of future features into engaging visual content.
Other Notable Projects
Prinses Maxima Center (2025)
With MONOGRID. Produced a charitable AR experience designed to bring joy and distraction to children undergoing cancer treatment. Coordinated cross-functional teams to deliver an emotionally sensitive interactive installation within hospital constraints.
V&A Dundee (2022-2024)
With Your Majesty. Directed web development and ongoing digital maintenance for Scotland's design museum. Managed multiple project phases including user experience optimization and content management system upgrades to enhance visitor engagement.
EQL Platform Maintenance (2023)
With Your Majesty. Maintained, optimized and continued branding material production for the eCommerce platform powering exclusive product launches for luxury brands including Nike, Crocs, and Tiffany & Co.
Your.Online (2022)
With Your Majesty. Led the comprehensive digital transformation of a technical services company, repositioning the brand for market leadership. Developed new visual identity and digital presence to support business development objectives.
Endless Summer Ibiza (2024-2025)
Freelance. Directed video production and marketing asset creation for multiple electronic music events, utilizing AI-only workflows. Developed scalable content production processes that maintained creative quality while reducing traditional production overhead.
Sounds fun?
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