Selected Work, Projects & Other Stuff
My work lives in the space between disciplines—where digital meets physical, where concept meets execution, where "what if" becomes "what is."
I'm drawn to projects that resist easy categorization. Whether it's AI-driven installations, interactive brand experiences, or cultural activations, I focus on how things feel as much as how they function—the emotional weight of an interaction, the visual rhythm of an interface, the cultural context that makes something resonate.
Loro Piana & Harrods • Workshop of Wonders (2024)
❧ 360º Campaign Management ❧ Spatial Experience Planning ❧ Digital-Physical Integration ❧ WebGL Project Oversight ❧ Interactive Installations ❧
An immersive holiday takeover celebrating Loro Piana’s 100th anniversary, blending physical installation, digital storytelling, and interactive retail at Harrods.
Role
I led production on two core pieces of the Loro Piana x Harrods Workshop of Wonders experience: an interactive photo booth installation and the Festive Quest website. My job was keeping creative ambition and technical reality in conversation - coordinating teams, managing timelines, and making sure what we built actually worked when people interacted with it.
For the photo booth, I handled everything from user flow design to tech integration to making sure it didn't break when hundreds of people started using it. For the website, I produced both the teaser page and the in-store treasure hunt, ensuring the experience felt cohesive whether someone encountered it online or wandering through the space.
The challenge was maintaining creative vision while hitting campaign deadlines and user experience expectations; basically making sure the magic worked reliably.
Recognition
★FWA of the Day ★Awwwards Honors ★CSS Design Awards: Best Innovation ★CSS Design Awards: Best UI ★CSS Design Awards: Best UX
Netflix • The Price of Morals Microsite (2023)
❧ Campaign Website Production ❧ Interactive Content Development ❧ Cross-Team Coordination ❧ Motion-Integrated UX ❧ Data-Driven Storytelling ❧
Role
As a Producer at Your Majesty, my contribution on this project involved overseeing the end-to-end production of the interactive microsite for The Price of Morals campaign. I coordinated timelines, aligned with creative and development teams, and managed delivery across design, animation, and front-end implementation. Working closely with BBH NYC, I helped ensure the experience launched smoothly and captured the tone, pacing, and visual identity of the wider campaign.
An award-winning campaign to launch Squid Game: The Challenge.
Recognition
★2024 Webby Winner: Advertising, Media & PR: Best Use of Data Driven Media
★ Bronze, Clio Awards 2024
Armada Music • AI Video Campaign (2022)
❧ Workshop Production ❧ Generative AI Facilitation ❧ Client Education & Enablement ❧ AI Tool Testing & Iteration ❧ Concept-to-Asset Pipeline ❧ Production Strategy ❧
Production and Consultancy to Create One of the World’s First AI-generated Video Campaigns.
Role
At Your Majesty, I managed the production of a two-day creative workshop with Armada Music focused on generative AI. I managed logistics, shaped the structure alongside creative and technical leads, and coordinated the team’s experimentation with generative AI tools. Post-workshop, I facilitated the rollout of assets and ensured smooth collaboration across creative and client teams, supporting the successful delivery of the world’s first AI-generated music campaign.
Confidential Communications Company (2024)
With MONOGRID. Led video production for a major telecommunications provider's internal communications campaign. Managed technical execution resulting in a showcase of future features into engaging visual content.
Other Notable Professional Projects
Prinses Maxima Center (2025)
With MONOGRID. Produced a charitable AR experience designed to bring joy and distraction to children undergoing cancer treatment. Coordinated cross-functional teams to deliver an emotionally sensitive interactive installation within hospital constraints.
V&A Dundee (2022-2024)
With Your Majesty. Directed web development and ongoing digital maintenance for Scotland's design museum. Managed multiple project phases including user experience optimization and content management system upgrades to enhance visitor engagement.
EQL Platform Maintenance (2023)
With Your Majesty. Maintained, optimized and continued branding material production for the eCommerce platform powering exclusive product launches for luxury brands including Nike, Crocs, and Tiffany & Co.
Your.Online (2022)
With Your Majesty. Led the comprehensive digital transformation of a technical services company, repositioning the brand for market leadership. Developed new visual identity and digital presence to support business development objectives.
Endless Summer Ibiza (2024-2025)
Freelance. Directed video production and marketing asset creation for multiple electronic music events, utilizing AI-only workflows. Developed scalable content production processes that maintained creative quality while reducing traditional production overhead.
Sounds fun?
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